La Importancia de la Venta de Valor

La Importancia de la Venta de Valor Normalmente, los equipos comerciales B2B (Business to Business, hablamos aquí de venta a empresas) centran su esfuerzo de venta en dos puntos: Demostrar que el portafolio de soluciones de su compañía es el mejor para el cliente (aunque muchas veces ni siquiera saben qué quiere o qué necesita …

Cybersecurity Trends 2017

From shadow Information Technology to BEC, here some of cybersecurity 2017 trends and possible solutions professionals foresee will take the limelight in 2017. Responsibility for the security of the device Responsibility for the safety of technology tools came into the limelight in previous years after it was shown that many low safety internet tools were …

Know the Basics of Action Planning

Action Planning

One of the main goals of any Strategic Planning Process (e.g Business Strategy, Digital Strategy, Win Strategy; as explained in our courses) is to define an overall Action Plan that will allow the objectives of the Strategy to be reached. In this sense, the Action Plan is about who does what by when.  It should …

Why is attracting talent for startups Important?

Talent Management

If your startup thrives on the web then better set up an AngelList profile, a talents hub where the finest skills are available, for free. You will meet and engage them as they express interests. Alternatively, day100 offers rich, human-sourced data to help to help your startup hire the most suitable individual. All these are …

B2B Selling – Selling price over value

B2B Selling - Selling price over value - buildthepipe

B2B, business to business definition: Business-to-business sales (B2B) are just that, sales from one business entity to another. Financial crisis, competition and the growth of online marketing have been a great challenge to business-to-business markets. The resulting competition from other cheap markets has created a lot of pressure on the business margins leading to price reduction. …

All About Startup Costs And What You Ought To Know

It is great of you to be industrious and start a business after all every big organization started somewhere. But before you actually open those doors, there are some particular financial facts and costs that you must understand. All of them are applicable irrespective of whether it is a home-based firm, an e-commerce portal, or …

Why startups fail

Imagine a start-up that promises to deliver groceries within 30 minutes of receiving the client’s order; a start-up which raised close to $800 million from blue chip VC funds like Sequoia Capital, Benchmark Capital, Softbank, Goldman Sachs and even Yahoo. The company also raised $375 million from its IPO where it sold 25 million shares …

The Digital Strategy Blueprint

Digital Strategy has become a key part of the strategy of any company who wishes to become a market leader but, how can this be defined? Digital Strategy is the result of a planning exercise via which, new business strategies supported by digital capabilities and a specific action plan to implement them, are defined. In …