Latest Posts Under: Sales

La Importancia de la Venta de Valor

La Importancia de la Venta de Valor Normalmente, los equipos comerciales B2B (Business to Business, hablamos aquí de venta a empresas) centran su esfuerzo de venta en dos puntos: Demostrar que el portafolio de soluciones de su compañía es el mejor para el cliente (aunque muchas veces ni siquiera saben qué quiere o qué necesita …

B2B Selling – Selling price over value

B2B Selling - Selling price over value - buildthepipe

B2B, business to business definition: Business-to-business sales (B2B) are just that, sales from one business entity to another. Financial crisis, competition and the growth of online marketing have been a great challenge to business-to-business markets. The resulting competition from other cheap markets has created a lot of pressure on the business margins leading to price reduction. …

Don’t become a zombie startup. Formulate your Business Strategy!

In the beginning, Google (GOOG) tried to generate revenue, even by carrying out data mining in some companies. Although this idea wasn’t successful, it is clear that they were capable of re-creating their Business Strategy to become the giant technological corporation Google is today. Sometimes, start-ups get blocked, or become “zombie” because they are not …

49 Win Themes for All Occasions

The concept behind Win Themes is very similar to that of the “elevator pitch”. According to Wikipedia, “an elevator pitch, elevator speech or elevator statement is a short summary used to quickly and simply define a process, product, service, organization, or event and its value proposition. The name ‘elevator pitch’ reflects the idea that it should …