The concept behind Win Themes is very similar to that of the “elevator pitch”. According to Wikipedia, “an elevator pitch, elevator speech or elevator statement is a short summary used to quickly and simply define a process, product, service, organization, or event and its value proposition. The name ‘elevator pitch’ reflects the idea that it should be possible to deliver the summary in the time span of an elevator ride, or approximately thirty seconds to two minutes …… If the conversation inside the elevator in those few seconds is interesting and value adding, the conversation will either continue after the elevator ride, or end in the exchange of business cards or a scheduled meeting”.
So it’s clear then, Win themes are the key messages to win. Use the examples below for inspiration, but make sure you include the specifics of your solution considering the key aspects of Win Themes described below:
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